Facebook Ads

With 2.38 billion monthly active users, Facebook is simply too big to ignore as an on-going part of your digital marketing strategy. Facebook advertising is a very powerful tool for putting your content in front of your target audience, but if you’re new to the world of Facebook Ads it can be a daunting place. At Shareable Schools we are Facebook specialists, we run Facebook Ads workshops to fasttrack you from a novice to an expert!

What will I learn?

  • Navigate through Facebook’s business manager 
  • Target website visitors, current Facebook fans or email subscribers using Custom and Lookalike Audiences
  • Track conversions using Facebook Pixel
  • Lower your costs while increasing conversions on Facebook Ads
  • Tips and tricks to get more followers and engagement on Facebook

Evergreen content

The idea behind evergreen content is to write compelling stories and articles that are easily found by search engines whilst ensuring they always fresh and current (i.e., forever green). Evergreen content is ideal for schools. After all, the majority of your facilities, subjects and unique selling points remain unchanged from one year to the next. Take advantage of this consistency and design content that is built to last.

What will I learn?

  • Distinguishing evergreen topics
  • Crafting evergreen content suitable for all
  • How to take longform articles to create a mini social media campaign
  • How to use social listening to identify evergreen posts 
  • SEO tips and tricks to rank your content highly in search engines

Google Ads

Expand your Google Ads know-how with our Google Ads workshop that’s designed to get you quickly up to speed, with the goal of helping you turn your advertising spend into revenue. There are multiple reasons as to why your school should explore Google Ads, but perhaps the most obvious is that Google Ads are relatively affordable when compared to other paid advertising methods, and the ROI is incredible. According to Google themselves, For every $1 spent on Google Adwords, businesses earn an average revenue of $2.

What will I learn? 

  • Understand how bidding auction works
  • Create campaigns with an understanding of the different settings
  • Choose the right keyword match types and how to use them to ensure you capture all relevant searches
  • Write compelling ad copy
  • Generate reports to improve the performance of a campaign

Shareable platform training workshop

As well as offering free demos of our software, we also run half-day workshops where we visit you at your school to get you and your team up and running with the software. This has many benefits over the online demo, as we cover ways in which you can tailor the system to suit your social media strategies. 

What will I learn?

  • Set up your services to get started
  • Navigate through the dashboard
  • How to set up Smart Queues
  • Create custom automated reports
  • Learn how to collaborate with your team
  • Identify best social media monitoring practises
  • Tailor your social posts to each network and more!

every school has its own unique story

Let us help you share your story with the world