Unlike other digital marketing techniques, SEO isn’t something you do once and hope for the best. With algorithms constantly changing it is more important than ever for websites to be regularly revisited and updated to ensure success.
Shareable Schools is here to help with your school SEO. Through creating large quantities of high-quality website content, to identifying keywords and optimising pages and social media, getting ranked by search engines becomes easy.
Why is School SEO important?
For most of us, Google is the first, and sometimes the only, place we go when searching for companies, products, services and information. And let’s be honest, when have we ever gone past the first page of results?
This means if your school’s website does not rank highly on the first page of search engine results, you could be missing out on prospects. A recent study found that the average school website receives 65-70% of traffic from search engines, with 95% of that traffic coming from Google.
This is a lot of traffic from a single source. Suddenly the need to implement effective SEO into your website content becomes clear.
How does SEO work?
Google and other search engines all strive for one thing: to provide users with the most relevant pages. To be ranked higher on search engines, your schools’ website content needs to be optimised. Our school of thought adopts the foundation that it is the content of your schools’ website that really matters. This can be described as the ‘purist’ content-focused SEO: high-quality website content rewards schools with high-quality search rankings.
Great, keyword-focused content attracts attention, inbound links and other referrals. Over time, SEO creates natural referrals which tend to be more genuine, diverse, robust and long-lasting.
At Shareable Schools, our school SEO approach is based on creating large quantities of high-quality content that’s unique and keyword focused. From the latest news within the school to articles related to recent trends or news within the independent school’s industry, we can create high-quality content which is shareable on social media, in blogs and newsletters, further boosting your school SEO rankings.
SEO works cyclically. The more your content gets shared, the more ‘specialist’ your site gets, and the higher it ranks!
Categorising your website visitors
At Shareable Schools, we categorise visitors into three types of people:
“British School in Geneva”.
“British schools in Switzerland”.
“after school clubs for British School in Geneva”.
SEO to find a school
These visitors are most likely to be prospect parents window-shopping for schools. With a little help from SEO, ranking highly on the first page of results will increase the amount of traffic to your website as well as build your reputation. Searchers trust the results from a search engine and being in the top 5 is seen as an ‘endorsement’ from Google.
Moreover, 67% of all clicks on search engine results pages go to the top five listings.
SEO to find specific website pages
Parents, students and prospects expect to find their answers immediately when searching on Google. They don’t want to search any longer than they need to, whether this is going past the first page of results on Google, or having to search extensively on your website.
We ensure all your website pages are optimised for the attention span of searchers. They easily find what they are looking for, and you are seen as credible and trustworthy.