3 Digital Marketing Trends Your School Should Watch For 2020

3 Digital Marketing Trends Your School Should Watch For 2020

Kicking off the new decade, Google released its annual list of digital marketing predictions for 2020 last month, focussing on changing consumer behaviours, the latest technologies and industry trends that are set to shake up digital marketing this year....
8 tips to improve your schools social media content

8 tips to improve your schools social media content

Social media is becoming an essential tool in education. Whether you’re trying to attract potential parents, introduce social media into lessons, interact with alumni, build the school community or share news, it is crucial to have shareable, engaging content. We have...
Using content marketing for independent schools like an expert

Using content marketing for independent schools like an expert

“Content marketing is a commitment, not a campaign” – Jon Buscall Content marketing for independent schools is just as valuable as it is for any other business or industry. Think about it. You want to attract prospective families whilst keeping current families...
Using social media to promote your school’s brand

Using social media to promote your school’s brand

The importance of your school’s brand: As any established school knows, the execution of your branding is as vital to you as to the branding of any organisation, big or small. In fact, it could be argued that given the unique nature of the competitive landscape in...