3 Digital Marketing Trends Your School Should Watch For 2020

3 Digital Marketing Trends Your School Should Watch For 2020

Kicking off the new decade, Google released its annual list of digital marketing predictions for 2020 last month, focussing on changing consumer behaviours, the latest technologies and industry trends that are set to shake up digital marketing this year....
What school website metrics matter?

What school website metrics matter?

We should start this post by saying if you’re not using analytics, then you really should be. Google Analytics is arguably one of the most powerful tools available in a modern marketer’s arsenal. You NEED have it on your site, it’s easy to install and you...
Our Shareable Platform – A ‘Suite’ Alternative

Our Shareable Platform – A ‘Suite’ Alternative

Ready to upgrade from Hootsuite to Shareable? If you’re fed up with using a clunky dashboard with limited features and costly reports – it’s time your school tries Shareable! “Shareable has provided us with a platform to unite all the social channels we...
Using content marketing for independent schools like an expert

Using content marketing for independent schools like an expert

“Content marketing is a commitment, not a campaign” – Jon Buscall Content marketing for independent schools is just as valuable as it is for any other business or industry. Think about it. You want to attract prospective families whilst keeping current families...
16 ways to use social media monitoring tools

16 ways to use social media monitoring tools

Social media has become a platform for people to share their thoughts and opinions, especially when it comes to brands, and this is no exception for schools. The insights you can gather about prospective families and competitor schools through social media monitoring...
Using social media to promote your school’s brand

Using social media to promote your school’s brand

The importance of your school’s brand: As any established school knows, the execution of your branding is as vital to you as to the branding of any organisation, big or small. In fact, it could be argued that given the unique nature of the competitive landscape in...